FAQs

Running a fleet of vehicles is resource intensive with high levels of capital required to source, finance and operate the vehicles. Therefore, Avis Budget Group (ABG) requires potential licensees to have access to sufficient levels of capital and cash flow to be able to fund the operation. The level of these requirements are subject to the size of your potential business and are dependent on a range of factors including the size and mix of fleet, the size and spread of the network, as well as the nature of any pre-existing infrastructure that you may have which can be leveraged.

The size of the territory in question, the availability of fleet, pre-existing infrastructure and IT systems, among other items, all influence the length of time needed to launch a new licensee market. Typically, this ranges from three to 12 months from initial expression of interest to the launch date.

Generally, our license agreements run for a term of five years, with options to renew at the end of this period. The ability to renew is influenced by your results during the previous term and the achievement of mutually agreed performance metrics.

The Territory Fee is a one-off fee which for the duration of the agreement (including any subsequent contract renewals), provides you exclusive rights to operate the agreed brand for the agreed services in the territory under discussion. The size of the fee is subject to a number of factors including the size of the market in terms of geographical spread, GDP performance (current and future projections) and size of the population. Added to this we will consider the potential size of the operation at launch and future growth prospects for both domestic customers as well as inbound travellers.

During our discussions, we will define the territory to be included. This may be defined by a map depicting the boundaries, by the current legally defined civil geographic limits of the named Territory; or in the case of an entire country, by the current internationally recognised borders of the nation in question.

Avis Budget Group (ABG) operates a number of brands across the world and the availability of these brands varies from region to region. We therefore encourage you to submit your interest in becoming an ABG licensee listing the region you are interested in through this web form.

Avis Budget Group operates a number of global as well as some regionally based brands. Please see our brands section for more information. All brands can be licensed and availability is subject to the brand in question being available in the territory you are interested in.

Royalty fees are a percentage of your revenue payable monthly on the preceding month’s revenue. These fees vary by business segment, for example daily rental, leasing, chauffeur drive and so on, and by vehicle type, i.e. passenger cars, buses, commercial vehicles etc.

Marketing fees are an agreed percentage of your total revenue that is invested into marketing related activity. By agreement this is either payable to ABG to manage, or for you to invest directly.

As we near the agreed date of launch for your chosen brand, our team will work with you and your staff to ensure that you are ready. As part of this process we will train you on how to use the various systems, introduce you to our brand and uniform standards, as well as guide you through the process of setting up your location(s) such that customers will receive the same high standards that they enjoy the world over. Our PR and marketing departments will support you with any required press releases and advise you on promotional and advertising activity.

After launch our support will continue. We will provide access to Avis Budget University, which offers online training courses and materials for you and your staff, as well as to our digital library of brand and marketing assets. In addition, you will have access to a Self-Service Finance Portal through which you can manage your monthly statements. Naturally you will also receive ongoing support through a corporate support team based in your region.

We have over 70 years of experience in renting and managing vehicle fleets, and with this comes many years of investment and development in financial and operational systems. We will work together with you to evaluate your needs and identify which of our systems would benefit your new licensed operation. This includes integration with and access to our global reservation system, rental, chauffeur drive and leasing systems, as well as back office and finance systems.